Process
The same six stages for a $5k starter site and a $50k flagship build. The only thing that changes is the scope. Read what happens, when, and whose job it is.
I
The brief
~5 min
A five-minute structured form on industry, goals, features, timeline, budget, and references you love - plus an open notes field for the things that do not fit into chips. No discovery call required to start. Most clients fill it out late in the evening, push send, and forget it until the demo arrives.
You
Us
II
The video demo
~48 hours
Within 48 hours of the brief we build a real, working preview of your site - designed, coded, hosted on a private URL - and send you a recorded walkthrough explaining every decision. Not a deck, not a moodboard. The actual thing. You can click through the live link yourself after watching.
You
Us
II.5
Change requests
~24 hours / round
Reply to the demo with notes - text, voice memo, scribbled screenshots, however you think. We turn each round in 24 hours and send a fresh recording. Repeat until the demo feels right. No call required, no extra cost, no pressure to commit before you love it.
You
Us
III
Brand foundation
Sprint 1 · ~2 weeks
We start with the brand, not the site. Voice exercises, palette explorations, type pairings, motion principles. Two directions presented at the end of week one; we converge on one by end of week two. You sign off in writing before we touch a single page.
You
Us
IV
Site design + build
Sprint 2 - 3 · ~3 - 5 weeks
Live preview link from day one of design. We design and build in parallel - designers in Figma, engineers writing the production site against the same components. Daily ship to the preview, weekly review with you.
You
Us
V
Launch
Launch day
We do the deploy. We watch the analytics for the first six hours. We fix anything that wobbles in real time. You get a clean install, full source, written handover, and a 30-minute CMS walkthrough for your team.
You
Us
VI
+ 30 days
4 weeks post-launch
Thirty days of bug fixes, small tweaks, and the second-guesses that always come up post-launch - included in every engagement. After day 30, we either part on good terms or you put us on a retainer. No pressure either way.
You
Us
Promises we keep in writing
The number in the engagement letter is the number you pay. We do not pad estimates and we eat scope creep we caused.
A skilled in-house team of web developers and brand designers. No subcontractors, no offshoring, no surprise junior swap-ins.
You see the work happening. No big reveals, no surprise show-and-tells. The site is real from week one.
Source code, design files, brand book, fonts - all yours, no lock-in, no proprietary builders.
Ready when you are